Analysis: Spitzer a case study of a broken brand – USA TODAY


Washington Post

Analysis: Spitzer a case study of a broken brand
USA TODAY
SHARE 22 CONNECT 6 TWEET 9 COMMENTEMAILMORE. Eliot Spitzer's loss in his attempt to become New York City comptroller proves that brands still matter. His brand disintegrated in about the same way as BP's did. One or two huge mistakes, and the 
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